Allure Couture

Allure Couture features incredibly lush fabrics. Beaded lace, English net, gilded lace and rich satin compose gowns that are nothing but glamorous. Fairyland tulle, opalescent beading and impossibly luxe textures all play into Allure Couture’s intricate glamour, a collection designed to appeal to the bride who wants to truly make a statement on her wedding day.

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Sizes available:

Allure Couture wedding dresses can be ordered from the designer in size 0 and up.

Allure Couture wedding dresses start at $3,000

The Allure Couture bridal collection can be found at our

Old Town location.

Make An Appointment To Find The Dress Of Your Dreams

THE ELEGANCE BY ROYA
DIFFERENCE

Brides Get To Work Directly With Bridal Fashion Designers
Highly Experienced Stylists
Award Winning Buying Experience
Seamless In-House Alterations
Named one of the top 50 bridal salons in America!

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Brides love us!

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I had the best experience at Elegance by Roya in Tysons Corner! They have a very nice selection of bridal gowns and treat you with the best care. Mariam helped me find the perfect dress and made the whole experience feel so special! Roya was there during every step of the process and made sure that I was happy with everything. I had gone to another bridal boutique and they told me that I would not have my dress in time for the wedding (even though I started shopping 6 months in advance). When I went to Elegance by Roya, they not only had a better selection, but they were able to deliver my dress in a timely manner. I can’t thank Roya and Mariam enough! I felt like a princess on my wedding day and received SO many compliments!

Solmaz

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Iam here to tell you that these women SAVED me. Three days before my wedding day 1 had a dress emergency. | called in a panic, they told me to come in, they put mein the gown of my dreams and had it tailored by 5 pm. They just listened toa very brief description of what | liked, and BAM, they put me in a dress | never thought | would find - at a very reasonable price. True story. | will forever owe them a debt of gratitude.

Landsay

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OMG! What can I say about the staff here!! 5 stars is not enough! My experience with Miriam will truly be a memory forever. She was extremely patient with me and was an expert on designers and styles. Roya, the owner is very sweet and has an eye for exquisite dress design. I purchased my dress back in December. Yesterday was my first dress fitting, with very little alterations needed, my dress fits like a GLOVE!!! This was my first and only bridal stop. I am truly happy I made this decision. Every bride needs to experience Roya and her team of experts in the bridal gown industry.

Krystle & Deonte